This keynote was spoken by Gary Vaynerchuck. Although he is a maverick in the wine industry his keynote still rings true in day to day business. HIs frank take on honesty in dealing with your customers is something everyone can learn from. Long gone are the days of every person just feeling like a number, todays consumers have more of a voice than ever before. With the advent of social media companies are searching out their consumers, bad reviews and all, to get an honest assessment of where they are in the marketplace and what they can do better. Relators can take a cue from this, realizing that they to can benefit from genuine honest relationships with their clients. Take a look at the video and please share your thoughts.